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# BellyGood ad library

All 18 launch ads are available as separate, placement-ready Markdown files. The consolidated source remains in [ads.md](ads.md).

[← Open the Gut Check funnel](../web/index.html) · [Read the strategy](../docs/BellyGood_Strategy.md)

[Execution-level funnel architecture](BellyGood_Funnel_Architecture.md)

Every placement must end with this suffix:

*BellyGood is a complementary feed. Not a medicine. If your dog is unwell, call your vet.*

## ANGLE 1 — Visceral daily moment  `?a=off-days`

- [Unit 1.1 — "The light switch"](unit-01-01-the-light-switch.md)
- [Unit 1.2 — "The three days"](unit-01-02-the-three-days.md)

## ANGLE 2 — Mechanism explainer  `?a=mechanism`

- [Unit 2.1 — "Seeds on concrete"](unit-02-01-seeds-on-concrete.md)
- [Unit 2.2 — "Three pieces, one bowl"](unit-02-02-three-pieces-one-bowl.md)
- [Unit 2.3 — Short/reel script](unit-02-03-short-reel-script.md)

## ANGLE 3 — Founder / origin  `?a=founder`

- [Unit 3.1 — "Rocco"](unit-03-01-rocco.md)
- [Unit 3.2 — "Not a lab"](unit-03-02-not-a-lab.md)

## ANGLE 4 — Category call-out  `?a=mechanism`

- [Unit 4.1 — "One piece at a time"](unit-04-01-one-piece-at-a-time.md)

## ANGLE 5 — Confession  `?a=off-days`

- [Unit 5.1 — "I just hoped"](unit-05-01-i-just-hoped.md)

## ANGLE 6 — Social cost  `?a=off-days`

- [Unit 6.1 — "The spring trip"](unit-06-01-the-spring-trip.md)

## ANGLE 7 — Picky-dog / taste hook  `?a=picky`

- [Unit 7.1 — "No cheese required"](unit-07-01-no-cheese-required.md)
- [Unit 7.2 — UGC / reel script](unit-07-02-ugc-reel-script.md)
- [Unit 7.3 — "The kitchen sit"](unit-07-03-the-kitchen-sit.md)

## ANGLE 8 — Quiz hook  `?a=quiz`

- [Unit 8.1 — "It might tell you no"](unit-08-01-it-might-tell-you-no.md)
- [Unit 8.2 — "The poop scale"](unit-08-02-the-poop-scale.md)

## ANGLE 9 — Guarantee-forward  `?a=picky`

- [Unit 9.1 — "Keep the pouch"](unit-09-01-keep-the-pouch.md)
- [Unit 9.2 — "The first dog"](unit-09-02-the-first-dog.md)

## ANGLE 10 — Cost of inaction (routine math ONLY)  `?a=mechanism`

- [Unit 10.1 — "The rice pot"](unit-10-01-the-rice-pot.md)